Hear from our founder, Anna.

As a registered nurse with over 10 years of experience, I founded and created Goode Genes Beauty to explore my passion and desire to empower others to look and feel their best.

I acquired a wealth of knowledge about skincare when I trained with major skincare brands. I gained an in-depth knowledge about skincare ingredients tailored to address different skin concerns. I am excited to combine my medical background with my passion for skincare to create a unique business that offers a range of products and services designed to enhance natural beauty and promote self-care.

My journey into the beauty industry has always been about more than just skincare — it’s about sharing a piece of my own story. When I opened GoodeGenesBeauty Spa, I wanted to create a space where self-care, glowing skin, and the very products I’ve crafted come together.

I now offer more than just products — I provide personalized skincare solutions tailored to each person’s needs. Whether it’s developing a custom skincare routine, offering expert advice on ingredients, or providing rejuvenating facial treatments, I take pride in helping clients achieve healthy, radiant skin. This is a place where you can experience the results of true, personalized care, all while using the products I’ve carefully created with love and purpose.

- Anna

Our Philosophy

At GoodeGenesBeauty, we’re committed to creating vegan, cruelty-free products that are both clean and effective. Our eco-conscious approach ensures sustainable ingredients and packaging, so you can feel good about what you use. Every product and treatment is crafted to deliver powerful results while being gentle on your skin and the planet.